My new unisex 'L55.BTN General Purpose Store Built To Survive' Range' comes with a brand new t- shirt release in black to kick things off this year.

These are only available directly from me personally instore or via this webstore and are limited edition. 2 x Small, 4 x Medium, 4 x Large, 2 x Extra Large.


Featuring for the first time a double sided print, front (small) and reverse side (large) detail in white.


An explaination of the new design.


* L55.BTN - Loft55 / Brighton.


* General Purpose Store - Celebrating Physical Community via the concept of a clothing store / social space and creative ideas hub.


* ESTD / 2304 - The date my first ongoing store started in the basement of Block Bar and Kitchen in Brighton on the 23rd of May 2021.


* Built To Survive Clothing - Using clothing designed to last whilst referencing the continuation of my clothing outpost through various challenges from the get go.




100% Combed Organic Cotton

Roll Sleeve

Weight 155 g/ms

Item is manufactured solely using renewable wind and solar energy in a carbon neutral factory.

PETA (Vegan Approved)

Fair Wear Accredited

GOTS Accredited


SIZE GUIDE (Half Chest Laid Flat)


Small - 19 and 3/4 inches

Medium - 20 and 3/4 inches

Large - 21 and 3/4 inches

Extra Large - 23 and 3/4 inches


  • Machine wash warm inside out. Use only a non-chlorine bleach to stop garment fading. Tumble dry medium. Do not iron directly onto the print. Do not dry clean